Sex Toys Market in India to Touch USD 372M by 2032
New Delhi: The Indian sex toys market is on track for rapid growth, projected to reach USD 372.10 million by 2032, expanding at a CAGR of 15.44% from FY 2025 to FY 2032, according to a report by Markets & Data.
Social Change and E-Commerce Drive Demand
Changing social attitudes, rising awareness about sexual wellness, and the convenience of discreet online shopping are fueling the industry’s momentum. Urbanisation, social media, and exposure to global trends have reduced long-standing taboos, transforming sex toys from a niche, taboo product into a recognised part of health and wellness.
Celebrity collaborations are also breaking stigmas. For example, in December 2024, Peppy Inc. partnered with digital content creator Bhuvan Bam, who joined as co-founder and investor.
Women Lead the Market
Women are emerging as the primary consumers in India’s sex toys industry. Female-focused products like vibrators, clitoral stimulators, and G-spot massagers dominate sales. A Love Depot study revealed that women’s pleasure products account for 55% of total revenue, while 50% of items such as lubricants, enhancers, and pleasure rings are for partner play.
LGBTQ+ Inclusion and Market Expansion
Increased acceptance of women’s empowerment and LGBTQ+ rights is widening the consumer base. Brands are now designing products specifically tailored for these communities, further diversifying the market.
Future Trends: Tech-Driven Pleasure
Smart sex toys—featuring app control, AI integration, and VR compatibility—are expected to attract tech-savvy users. Both domestic and global brands are competing to offer affordable, body-safe, and innovative designs.
The report forecasts that targeted marketing in Tier-2 and Tier-3 cities, healthcare and NGO partnerships, and discreet e-commerce platforms will significantly boost growth in the coming years.
